INTEGRATED MARKETING Services

From upper funnel awareness placements to conversion focused retargeting, Clarke Strategies can build a tailored multi-channel plan encompassing social, digital, audio, print and email with media mix and budget allocation recommendations.  Once live, the campaigns will be evaluated, measured and optimized to drive the most impactful results.

Media coverage generates awareness and validates the guest experience.  Clarke Strategies will collaborate with property teams to develop newsworthy story angles that align with the trends and coverage in key publications and liaise with public relations agencies for targeting and pitching.

You never get a second chance to make a first impression.  Is the content well-organized, accurate and up to date?  Is the path to conversion streamlined?  Is the site a meaningful resource to guests as a pre-arrival tool?  Are the insights from analytics being utilized to increase conversions? Clarke Strategies can support with audits, edits, optimizations and analytics.

Whether building out a new sequence of trigger-based campaigns or segmenting the past guest database for promotional messaging, email campaigns offer a cost-effective means of staying top of mind with travelers.  From copywriting and image selection to email builds and measurement, Clarke Strategies can execute from ideation to performance reporting.

The perfect channel for daydreaming, travelers are finding inspiration in their feed.  Ensure that your content influences and informs.  Clarke Strategies will develop content calendars that reflect the character of your property and utilize best practices to ensure maximum visibility.  Social can’t be a one-way conversation, allow us to foster community engagement and growth with ongoing dialogue.  Additionally, we can amplify reach with hand-selected influencer collaborations.

Let’s identify like-minded brands that have a shared affinity for key target audiences and authentically align with your brand narrative. From a guest chef series to exclusive access to rarities,  the possibilities are limitless.  Well-designed partnerships elevate awareness, as well as the guest experience.